About Heyyum – HEY YUM!

WE’RE HEY YUM! GOODIES WITHOUT THE BADDIES

We’re HEY YUM! and we make yummilicious ORGANIC candy glowing with good vibes.

We’re a young Danish company on a journey to redefine candy and offer the world an alternative – one that’s ORGANIC, unjunked and just better.

It started with a sweet idea. We wanted to make a whimsical universe of gummilicious magic. Something wonderfully soft and wickedly chewy, free from artificial flavours, colours, sweeteners and preservatives. So we got busy in the kitchen and stirred up a tasty treat that’s flavoured with fruit and mixed with sweet intentions.

Each bright kind of ORGANIC, juicy HEY YUM! candy is a whimsical universe of gummilicious magic where everyone is welcome.

SAY HEY! TO OUR SWEET MANIFESTO

ACE TASTE

We create divine, mouthwatering, ecolicious sweets. Ours is candy without the makeup – natural in look and taste. And HEY! Turns out ingredients that are less harmful to the planet and our bodies also taste totally excellent.

MIGHTY ETHICS

Nothing that looks or tastes like an additive, preservative, artificial colour or flavour finds its crew in our packs. Instead, our candy is certified ORGANIC

– ALWAYS

BALANCE IS THE BOSS

We think that in life it’s not about perfection - its about balance. We’re not a superfood, we’re sweets
- but we’re something naughty that’s made only of things that are nice.

AWARDS

GREAT TASTE AWARD

JUNIOR DESIGN AWARDS

NAURAL & ORGANIC AWARDS SCANDINAVIA

2019 & 2021
HEY YUM! Magic Forest, Sour Flower and Love Spring were all awarded 1-star Great Taste award, which means that judges dubbed it a food that delivers fantastic flavour.

2019
HEY YUM! won as best snack / drink brand at the Junior Magazine Design Award.

2016
HEY YUM! came in second as BEST NEW ORGANIC FOOD PRODUCT at the Naural & Organic Awards Scandinavia.

HIGH QUALITY IS OUR BASELINE

When sourcing high-quality raw materials, we ensure compliance with the strict EU organic requirements along the entire supply chain. Regular external controls according to international standards prove the strict compliance with the EU organic guidelines as well as IFS and HACCP standards at “higher level”.

ORGANIC MATTERS: HERE'S WHY

Organic is more than just a label—we believe it’s a commitment to environmental stewardship, and responsible food production.
We belive organic is better for the planet and better for people. Including people with a sweet tooth

Organic Foods are grown without the use of synthetic herbicides, pesticides, and fertilizers
Organic Farming is Better for Nature. Organic farming practices may reduce pollution, conserve water, reduce soil erosion, increase soil fertility, and use less energy. Farming without synthetic pesticides is also better for nearby birds and animals as well as people who live close to farms.
Organic Farming is better for Animal Welfare. The animals must be raised in living conditions accommodating their natural behaviors (such as the ability to graze on pasture) and fed organic feed and forage
No Genetically Modified Ingredients. GMOs or genetically engineered (GE) foods are plants whose DNA has been altered in ways that cannot occur in nature or in traditional crossbreeding, most commonly in order to be resistant to pesticides or produce an insecticide.

MEMBER OF ORGANIC DENMARK

As a member of Organic Denmark, we support an organization that has been transforming the organic sector for nearly 35 years. Organic Denmark is a pioneering lobbyist working to shape policies that drive organic market growth and turn the food sector into a catalyst for green development.

Recognized by the UN Future Policy Award in 2018, they have helped Denmark become a world leader in organic agriculture, with goals like introducing 60 percent organic food in public kitchens and integrating organic farming into climate and biodiversity strategies.

At Sweet Intentions, we are committed to a vision of food production that gives more back to our planet than it takes—protecting nature, water, and ensuring animals live good, natural lives.

Our membership in Organic Denmark is a commitment to a healthier planet, happier animals, and more fertile soil.

COMMITMENT TO GLOBAL GOOD VIA OXFAM

As part of our commitment to sustainability, Sweet Intentions supports Oxfam Denmark through regular donations. Their work in fighting poverty and promoting sustainable development worldwide aligns with our values. Through this partnership, we contribute to creating lasting change in communities across the globe. Every time you choose our products, you’re not just making a sweet choice – you’re helping us support initiatives that make a real difference in people’s lives.

SUSTAINABLE CARNAUBA WAX

We use the organic glazing agent carnauba wax on our candy. The carnauba wax is exclusively from sustainable sources and part of the social project ‘Sustainable Carnauba’ – an organisation who works with companies to foster a responsible carnauba production, both improving working conditions and preserving biodiversity. Futhermore, our supplier is certified in accordance with SEDEX ETICAL TRADE AUDIT (SMETA) and a member of UN GLOBAL COMPACT and comitted to their principles regarding human rights, working conditions, environment and anti-corruption.

IT ALL STARTED WITH A SWEET IDEA....

In 2016 I created HEY YUM! with the intention to redefine candy and offer the world an alternative – one that’s ORGANIC, unjunked and just better.

I went from designing digital solutions for Scandinavia’s largest bank to dreaming up flavours for HEY YUM!’s organic range of sweets – all becauce my son had been diagnosed with ADHD.

I was looking for different ways to stabilize my son, and organic food ended up working for us.

I live just outside Copenhagen, the Danish capitol, where organic food flourishes in multiple spots from small grocery stores to all the major supermarked. That is, until you hit the aisle with sweets…

I started looking in other shoppers baskets and noticed that people buy a great deal of organic products, but then they go to the confectionary section and have no other choice than to go for conventional candy. That’s really when the idea started growing on me: I wanted to make organic sweets – free from all the artificial stuff, my son couldn’t eat, and at the same time really great tasting and with the perfect bite too. Also, I wanted to create a colourful and playfull look.

I started with cooking candy lessons and the first thing I leaned was that gummy sweets are a very simple product that can easily be organic and great-tasting, as there are great flavours and colours in Nature such as berries, spirulina, and turmeric – why would you ever use anything else?

My wish is to bring you candy that is a little better for you, and a little better for our planet. I know that it’s not a super food, but it’s something naughty that’s made only of things that are nice 🙂

Warmly
Henriette